Why is mussel powder dominating the market share among mussel-based products?
Mussel oil
Market particularly extracted from the New Zealand green-lipped mussel is gaining significant recognition in the
nutraceutical and health industries. This marine-derived oil is prized for its
rich nutritional profile, most notably its unique composition of omega-3 fatty
acids, including eicosatetraenoic acid eicosapentaenoic acid and
docosahexaenoic acid Beyond omega-3s, it also contains a variety of beneficial
compounds such as glycosaminoglycans vitamins, and minerals. These components
contribute to its potent anti-inflammatory and joint-supporting properties,
making it a popular ingredient in dietary supplements, functional foods, pet
food, and even some cosmetic formulations.
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Market Size and Share
The global mussel oil and powder market is experiencing
robust growth driven by increasing consumer awareness of its health benefits
and a growing demand for natural, sustainably sourced ingredients. As of 2024,
the market size for mussel oil and powder is estimated to be around USD 185.4
million to USD 187.22 million. Projections indicate a healthy expansion, with
the market expected to reach approximately USD 254.70 million by 2030,
exhibiting a Compound Annual Growth Rate (CAGR) of around 5.26% to 8.0% during
the forecast period (2025-2030).
The market is segmented by various factors, including form
(oil, powder), grade (food-grade, pharmaceutical-grade, cosmetic-grade), and
application (dietary supplements, biopharmaceuticals, beauty & cosmetics,
processed food, pet food & veterinary). The powder segment currently holds
the largest share (around 69.3% in 2024) due to its versatility and convenience
in dietary supplements. However, the oil segment is also experiencing strong
growth, driven by increasing recognition of its therapeutic benefits. Dietary
supplements remain the dominant application, accounting for a significant
portion of revenue, followed by biopharmaceuticals and pet food.
Geographically, Asia-Pacific dominates the global market,
with a significant revenue share (56.8% in 2024). This is attributed to the
region's large population base, increasing health awareness, and
well-established aquaculture industry, particularly in New Zealand, which is a
primary source of green-lipped mussels. North America is also a substantial
market, driven by rising health consciousness and demand for natural dietary
supplements.
Key Players:
Nature's Range Ltd, Waitaki Biosciences, Dongguan Hengjie
Can Parts Co. Ltd., Blackmores Group, Rongcheng Taixiang Food Products Co.,
Henry Blooms Health Products, Great HealthWorks Inc., Aroma NZ Ltd. and other
key players
Key Trends
Several key trends are shaping the mussel oil market:
- Growing
Health and Wellness Trend: Increasing consumer focus on preventive
healthcare and natural remedies is a primary driver. Mussel oil's
anti-inflammatory properties and omega-3 content make it highly attractive
for joint health, cardiovascular support, and overall well-being.
- Demand
for Sustainable Sourcing: Consumers and industries are increasingly
seeking sustainably sourced ingredients. Mussels, as filter feeders, are
inherently sustainable aquaculture products, aligning with environmental
concerns and driving their appeal.
- Product
Innovation and Diversification: Manufacturers are continually
innovating, developing new product formats such as specialized softgel
capsules, convenient powder sachets, and incorporating mussel oil into
functional foods and beverages.
- Expansion
in Pet Nutraceuticals: The pet care industry is a rapidly growing
segment, with mussel oil being increasingly used in pet food and
supplements to support joint health and reduce inflammation in animals.
- Biopharmaceutical
Research: Ongoing research and development are exploring the potential
therapeutic applications of mussel oil in treating various chronic
conditions, including asthma, arthritis, and inflammatory diseases, which
could further expand its biopharmaceutical market.
- E-commerce
Growth: Online retail platforms are playing a significant role in
market growth, providing consumers with easy access to a wide range of
mussel oil products, detailed information, and competitive pricing.
- Regulatory
Landscape: Tariff adjustments and evolving regulations, particularly
in major importing countries like the US, are influencing supply chain
strategies and pricing, requiring market players to adapt.
Conclusion
The mussel oil market is on a strong growth trajectory,
driven by its rich nutritional benefits, increasing health awareness, and the
growing preference for natural and sustainably sourced ingredients. Its
versatile applications in dietary supplements, functional foods, and pet care,
coupled with ongoing research into its therapeutic potential, position it as a
key player in the expanding nutraceutical industry. While facing challenges
such as production costs and evolving trade regulations, the inherent advantages
of mussel oil ensure a promising and dynamic future for this specialized market
segment.
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